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ICS Purity Shampoo
Product: ICS Purity Shampoo
Made in Italy by Vision Cosmetic.
Information:
Benefit. Purifying Shampoo ideal for the cutaneous treatment of dry and oily dandruff thanks to the benefits of vitamin E and sage.
Application. Wet the hair, apply 12-15ml of purity shampoo to the scalp, massage with a flaking movement, leave on for 3 minutes, then rinse thoroughly. When washing at home, application is recommended 2-3 times a week.
Price range: £9.99 through £21.99 (inc. VAT)
Description
Product: ICS Purity Shampoo
Made in Italy by Vision Cosmetic.
Information:
Benefit. Purifying Shampoo ideal for the cutaneous treatment of dry and oily dandruff thanks to the benefits of vitamin E and sage.
Application. Wet the hair, apply 12-15ml of purity shampoo to the scalp, massage with a flaking movement, leave on for 3 minutes, then rinse thoroughly. When washing at home, application is recommended 2-3 times a week.
Brand
Vision Cosmetic
It all stems from a professional vision of cosmetics. A concept of beauty built over time, made of reliable formulas, thoughtful practices, and lasting results. Vision Cosmetic was created to support the daily work of professionals, with products designed to be real tools, not abstract promises.
A Brand in Evolution
Every brand goes through phases of growth. Vision Cosmetic has built its identity through field experience, dialogue with professionals, and a constant focus on quality. Over time, this vision has required a structure capable of supporting its development, without distorting its values.
The Acquisition
In 2025, Vision Cosmetic was acquired by the RCM Srl group, active in the production and development of professional cosmetic solutions. The acquisition stemmed from a shared desire to strengthen the brand, ensuring continuity, industrial solidity, and a long-term vision.
Continuity of Values
Joining the RCM group isn't a break, but a natural evolution. The brand philosophy, professional approach, and attention to quality remain central. The structure changes, not the identity. Production capacity grows, without losing consistency.
Today
Today, Vision Cosmetic is a brand that combines professional experience and industrial organization, maintaining a measured, concrete, and work-oriented approach. A brand designed to last, evolve, and remain reliable over time.












